Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗49th Parallel Roasters Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Had trouble with entering the 49THAPP10 discount AND ship to store AND using Apple Pay. The payment (Checkout or Apple Pay) show up immediately. But you need to enter the discount code, shipping options BEFORE you hit Apple Pay. Otherwise Apple Pay defaults to shipping and doesn’t include discount. App developers: you need to GREY OUT the Checkout and Apple Pay buttons until user scrolls through to the bottom of the payment page. Only allow the selection AFTER all fields (discount code, shipping option) reviewed and entered.
49th Parallel Coffee Roasters: Crafting Specialty Coffee Since 2004. Based in Vancouver, British Columbia, we strive to make specialty coffee accessib...