Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗2du · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Super useful app for checking sports and news. Finding good local destinations was also a great feature.
Downloaded for news, been using it and would recommend
This app has everything you need on it. Travel, dining, news, events, everything I needed to know was on this app. Super easy to use I’m glad I downloaded this!
Showcasing the Local Experience The 2du app is unlike ANY other app. We combine all of the media providers from the news, travel, and experiences ind...