Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Casey Lee · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Good is, the look, the intro page, barcode is easy to get to, so is shopping. The bad is how the calendar is designed, the layout makes it hard to plan your day if your looking to take classes. The start and ending times of the class are very nice, so is the color scheme.I would rather click on a class to see information, about what it is. I don’t see the option to contact the instructor, option. This has come in handy when an instructor had a emergency had to cancel class abruptly, as it saved me a long drive, which would have been very disappointing. The calendar feature is why i can only give the app 3 stars, hopefully they make it more user friendly.
Love the upgrade! Looks and functions so much cleaner than the old app. Love that my barcode is so easy to access and use to check in or get in the door. Also love the class schedule feature, the promotional offers and the merch store!
So user friendly and easy to use! Much better than the old app!!
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