Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matthew Murphy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this app because it gives me challenges to make it to 2048. The highest I got was 512. I just love how this app challenges me to raise my IQ.
The game is great fun! And the ads are minute interruptions. After the game they play. It’s a fun time!!!
Very basic and bare bones in look and feel. Pluses: ads are not in your face or annoying and it doesn’t strain the memory of my device so I can successfully listen to a book while I play.
2048 the classic swipe game. Join the numbers and get to the 2048 tile! If you like swipe and puzzle games, you will love 2048! 2048 works great in of...