Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗2020 or bust · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a great and fun idea to combat climate change!
I like the concept, and I can see some fixes: 1. How does one get back to the game if you're on one of the bottom icons? So not obvious (home button perhaps) 2. "choose your avatar" is confusing. I thought it was something to add on your profile, but it isn't. What's the purpose? 3. Actions- do they change daily? I thought it would be actions for each day you log in. Instead when you select one, the wording is such as if you've done it. I would suggest it as a "goal" for ea day. Select it, then come back that day to admit/track if you actually did it!
Finally an app to end climate change! Get on board!
Ordinary people do not typically see themselves as having any power in the face of the climate crisis. Most people see climate change as too complex,...