Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Anthropological Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Such a huge learning curve and so limiting! Can’t flip back and forth easily when trying to manage attending multiple sessions. Multi-step process to figure out what time within a session a particular speaker is likely to be. And if I need to keep personal appointments I can’t write them down here—so I have to juggle the paper maps, my outlook calendar, the app….. and I am missing things I would have liked to know about. Having to scroll through every paper and board title takes forever, making planning ahead difficult. Have to have topic or person in mind to search for.
The app only lists presenters who are giving formal papers, whereas at least a third if not, they half of the sessions were round tables and other kinds of events. Every name that’s listed on the program should be searchable. Also within a session, when you find it, if you click on the title of the presentation within the section, you don’t see who the presenter for that title is. The only way to find the presenter is to go back up to the session title and click on presentation details. So the inconsistency between linking names with paper titles is problematic
I’m sure this will be fixed but the app didn’t connect me to the conference. It simply says “you aren’t connected to any events yet,” So it must be a hiccup that is…completely normal for this organization. But I still cannot recommend the app.
Stay connected at the 2025 AAA Annual Meeting with our official event app, powered by Swapcard. Explore the full program, build your personalized agen...