Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗1st National Bank of Scotia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I transfer money from one account to another I shouldn’t have to choose how often I want the transaction should occur. It should automatically select one time only and just give me the option to change that to reoccurring. Other than that small annoying thing, solid soo that isn’t crazy hard to figure out how to use.
Such a well laid out and easy site. Use it several times a week and barely need to actual go in (although everyone is so friendly, enjoy that too!).
I cannot even get past the ridiculous security questions to sign in because they're asking me if I know people on some list. I would put "no" and they would say that the account could not be accessed because of "security problems" My bank never told me about any of this and I've contacted them. I retried and my account got blocked. I called my bank and they told me to wait 24 hours and try again. I've been trying for 6 days. I gave up! I don't understand why me not knowing someone on this list is problematic to MY security! I will NOT be using the app and I do not recommend to anyone.
Start banking wherever you are with 1st Scotia Mobile! Available to all 1st National Bank of Scotia online banking customers. First Scotia allows you...