Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Abhijith Jishankar · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App was working perfectly fine for the majority of the duration I had it downloaded, then all of a sudden I couldn’t download videos anymore.
After subscribing for the unlimited service and exactly after two downloads they removed the download icon, this is not good to play with people and promise them guaranteed service and after paying you tick them. Wish there was - star I could give this app.
Paid 1.99 for monthly service with no change in app. Still given option to upgrade again with purchase of 1.99. Waited a few days. App even got update but still no paid service available even after it being confirmed thru my banking.
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