Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PACIFIC RADIO GROUP, INC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This offer missing really simple things that users want. It does not tell you what song is playing!? Duh! It seems that it is all driven by paid advertisements. There is a Hollywood report, sports report (what the heck?), and music report tabs which appear to be advertisements. There is the a promotions tabs. Nothing about the DJs, local events and no way to leave comments on the music. Come on guys!
The official app of 105.9 The Wave FM, Hawaii's relaxing favorites. App features: Listen to the live radio broadcast of 105.9 The Wave FM Music New...