Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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I *attempt* to listen to S&R every morning. Have been for almost 20 years now. Love them. Anyways, this app is the most horrible app I’ve ever dealt with. It will work for 2 minutes. Then stop. Then I hit play. Oh yay I have to listen to a commercial again!? It works for 5 minutes and then the entire app closes out. And I have to go find it in my phone and restart it again. This happened a anywhere from 5-15 times depending on my patience that morning. UGHHHH. If I could give this app 0 I would. So frustrating when you’re trying to get ready in the morning. Pleaseeeeeeeeeeeeeeeeee fixxxxxxxxxxxxxxxxxx.
I love the Edge, let's just get that out of the way, but this app is absolute garbage. It stops streaming constantly and when it finally gets up and running I'm subjected to the Geico or Ninja Coffee commercial every time before the station actually starts streaming. The ad breaks are infuriating. I understand that there needs to be commercials, I get that, but does the app need to play the same podcast snippets and the same 4 songs in the commercials every day? The ad for the Edge app is funny, but the app itself is really just disappointing.
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