Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗GameZen, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It is a good game but too many Ads over lapping the screen and every time I end a game Ad, before I start a game Ad, in between Ad. No option to even provide feedback within the game itself. I have to come all the way out to the App Store to even provide this feedback.
1010: Hexa Block is very easy and simple, but addictive puzzle game. Drag & Drop blocks to create and destroy full lines on the hexagonal grid any of...