Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ekaterina Ivanushkina · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Before you took the cat puzzles off, I purchased all of them! My iPad crashed. Then I had to re-download the app. Now they are no longer available. You had to purchase some of them, only to find out, there were repeated puzzles in some of the purchases. This is a total rip-off! I want my puzzles back.
I would love to purchase the app, but many of the puzzles are not available. The cat puzzles, which I consider the cutest ones, have been labeled coming soon forever! When you finally have time to update the app, I will purchase it. Buying a half finished game seems silly. Thanks, Donnalou
Keep you busy.
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