Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Beitatong Technology(Beijing)Co., Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
第一次接触链家是去年想要出租房子,听朋友介绍在链家挂上了房源,各个流程很清晰,使用方便,而且出租的效率还挺快的。这次需要换房又关注到了链家,发现跟之前相比,又做了不少升级。小区房源比较全,可以多比价,而且更多的引入了用户角色,能分享一些小区周边啊小区发展啊等一些信息,平常会多看看,感觉挺有用的。
本来买房子就那么多首付,现在很多中介在中介费上可以要出天价来,链家上面房源很多,每天都会有经纪人推房源,性价比都很高,而且房源大部分都是相通的,一个小区只有几套性价比高的房子,直接选择一个靠谱的中介。对比下来首付能省下不少,省下来的钱可以好好装修了。
感觉链家网在这个版本更新之后更加年轻化了,可能要符合现在购房的人群吧,试了几个新增的功能,比较看好ar的内容,都知道是苹果还有华为这些公司这两年主推的技术,但还是第一次看到在房地产领域使用,跟百度地图体验比较接近。希望能够和vr一样成为更贴合我们购房场景的功能
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