Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mircea Craciun · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game definitely has some potential. I think the zombie awareness span needs expanded to something more like Unturned, and I think more guns should be added. An attachment system for guns would be a major plus as well, as well as an attachment system for vehicles. For vehicles, I’m talking bull bars, grille guards, pop up tents, overhead baskets. For guns, I’m talking fore-grips, silencers, and optics. I strongly recommend grabbing the Ad-free Hosting purchase, as it allows you to set up enjoyable servers really fast without watching a few minute long non-skippable ads. Purchasing also helps support the development of the game. Thanks for reading.
I hosted a server that I had good gear on right, Took awhile for people to come join, Met a guy named margin. Found him, gave him gear and looted places with him. Eventually we went to one of the small towns and he got out of the car while moving and died, I found him again, and we continued, We then met another guy, who joined us, same thing, we had semi military gear then. Raided the mine camp, met one more guy in military gear, We had low ammo, so we raided main military base for ammo. Then the incident happened, the boss was provoked and sadly, Margin was the first to go, I fired off a drum full of shotgun shells into the dust of the stomp attack, hitting the boss, He killed the second man near margin, then the third with another stomp attack, Did the same thing. He charged out of the dust towards me, I was shook being the last man surviving of my squad. We lost it all, I failed.
Great game, I really love it. I do have a few suggestions though, kind of like maybe a bleeding system like in popular game DayZ. Sharp objects like bottles, knifes, barbed bats, etc. (including guns) have a higher change to make you bleed than blunt weapons, I feel like this would add more demand for bandages and increase their value, same with med kits. I suggest a condition/durability system, also like DayZ. This would make things much more valuable and rare, maybe add a way to repair said damaged items. I suggest making more infections and illnesses and cures for them and make them more deadly, because as long as you have food a disease is insignificant and poses little to no threat. A way to cook things is also a must! And animals that you can hunt and butcher. Another thing, the game has a variety of “sharp” weapons, but they’re much weaker than the starter pocket knife. Either remove the pocket knife from a new spawns inventory or just make the other “sharp” weapons stronger or have a better use, like scissors to cut up clothes for rags (which can also be used to bandage the suggested bleeding) effectively rather than using a knife. At the end of the day, this is your game and you can choose what mechanics you implement. I’m merely just giving suggestions as I really think this has potential to be a great game. Much love and keep doing what you’re doing, and as well, have a great day :)
Multiplayer is finally coming! This is the sequel to our first Unturned style zombie game for mobile, but this time it's multiplayer. You'll be able t...
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