App Profile: BrokerWorld

The UK asset finance industry has a unique resource, a large community of leasing and asset finance brokers who between them source a substantial part of the new business volume of the asset finance industry. The BrokerWorld magazine is published monthly in print hard copy and ensures that the asset finance broker can stay up to date with industry news, market trends, financing, and regulatory issues while they focus on getting critical funding to the UK’s SMEs.

The APP version of the magazine aims to offer the same coverage, but with deeper links to give the reader an even more informative experience. It also aims to reach more people within the broker organisations, especially targeting the up-and-coming young employees who take readily to mobile and tablet interactions.

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