Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HAAB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Everything about this app/book is beautiful - the art, music, sound, narration, and interactive elements - especially the more unique ones such as the scenes that are drawn out as you flick through them or the climactic scene with the camera revolving around the action. This is how "books on tape" should be! To anyone crying disappointment in this not being a game/adventure... really? It's described as an interactive adventure, and that's what it is. Sherlock Holmes stories are adventures, and this is certainly interactive. Are the items relatively easy to find? Yes, but that's not the point - they're simply there to read about in the collection screen - extra bits of history and interest related to the story and characters. Don't rate it poorly just because it doesn't meet YOUR ridiculous expectations! Rate it based on what it is! 🙄
At first play I was stunned by the amazing detail of graphics and voice over. The dossier and collected items are exquisite in their detail and manipulability. Wow! But..... Then I proceeded to work through this "adventure". And that's when it disappointed. It's not a game or an adventure. Finding the items in the pictures with the magnifying glass is lame as they highlight in yellow and you come to realize there is absolutely no purpose to it. There is no "point" to this other than simply enjoy a digital book that adds an exercise of collecting things that just wastes your time. I guess it's all about expectations- this app should not be billed as a game or adventure but simply an elaborate digital book.
It is really a very impressive classical digital book and totally admire the level of creative work that has been put into this app. Wonder if any further stories should developed and added to the app itself.
* Gold winner of “Independent Publisher Book Awards” 2014 and “Global Ebook Awards 2014” * * Nominated for Digital Book Awards 2015 * ‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧...