Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Calculated Industries · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The hard copy of this manual is so huge, having it all in this app is handy. You can search and look stuff up quickly, I sometimes use it like an index for the real thing but that really isn't necessary. The whole manual is here.
I was disappointed since the the only function you can do with this "app" is turn the pages. Like some other reference apps in the App Store it's short on functionality and long on turning hardcopy reference material into electronic form. It would have been nice to at least have a chapter quiz built in or a bit of animation for some of the subject matter. On the plus side the text and graphics are easy to read and navigate. In sum; three stars since the information is interesting and useful even if you aren't a Coastie.
Information and procedures every boater needs to know. Seamanship is the U.S. Coast Guard’s manual (Boat Crew Seamanship Manual, United States Coast G...