Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Desi Technologies, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded Yelo because it was cheaper and that was enough for me to switch. Uber and Lyft’s price gouging are out of control, and do not make the college financial experience better by any means. Yelo comes in with a revolutionary idea behind ride shares - one that’s cheaper, social, and provides an accurate picture of what the move is. Essentially, it does a lot of that asking around “what’s the move tn” “where you guys going” and integrates directly into the rideshare experience itself, while being cheaper. Familiarize yourself with Yelo - it’s in it for the long run.
This app has been a game changer for me. Rides are so much cheaper than uber, and every trip is enjoyable knowing that the driver is going to be another student and not some random person on another app. When I’m not going out, driving is such an easy way to make some spending money on my own schedule. The fact they take zero fees is insane and makes it worth while every time.
I have watched the creation of Desi from a distance, and it has been nothing but inspiring. This is a project created by a community to serve those around them. They know their customers. They know their values. If you are a college student who needs to get from A to B, Desi should be the first thing that pops into your mind. Once this gets rolling, there will be instant change. Either get in the Desi or get left on your dorm step. You don’t want to miss this.
Yelo is a radical idea created after we felt rideshare apps lost the plot. Overpriced, awkward, and out of touch. Drivers take home 100% of the fare,...