Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Signify Netherlands B.V. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Like others, I was a little hesitant to download the new app after some of the really raunchy reviews out there. But I realize time was running out and I had no choice so I took a deep breath and made the plunge. Everything works so well. And has so many new features that are really cool and really gonna make using the WiZ lights easier. I should say that I had my app on an Apple device and I use my Apple login. Maybe that makes a difference and makes the transition easier. I also realized that several years back when my father started using the lights (we had a shared Apple family account) there was an original set up that only had one light - our first WiZ lightbulb. But then there was a second account they had all the lights and all the configurations. I accidentally loaded the old account first and seeing only one light almost had a stroke, thinking all the other reviews were right. But then, after some thought and taking a few breaths, I signed out and resigned back in using the other account and everything appeared as it should and worked great. So maybe some of these negative reviews. The individuals have multiple accounts and they accidentally tapping into an old account. Just a thought. But so far the experience has been great and everything is working very well.
I was very skeptical about downloading this app after seeing the assortment of terrible reviews foe this app. I reluctantly decided to make the switch today and…..it was a flawless transition! I don’t miss the old app already. I don’t think anything was wrong with the old app but this one is just better. My light seen much more responsive and there is way more functionality in this new app. It has features I didn’t even realize I was lacking in the old app. Also (ppl who have lots of bulbs) it transferred all of my settings and rooms from the old app without me having to reconnect a single light bulb (I have 10 by the way). I if you are worried about this, just make sure you have a log in created on the V1 app and then use the same credentials on the V2 app. I would do this before ever downloading and/or opening the V2 app. In a nutshell I’m excited, in my case, none of the bad reviews were true. I don’t have to invest in another smart light ecosystem and I have a lot more functionality in this new app making things work faster and smoother. Oh and lastly, this app is not difficult to navigate at all. All it takes is a little common sense and exploration.
Let me start by saying I am a certified programmer of Lutron, Crestron, C4, and all the top integration programs. I also work with app development, Linux, and Ubuntu. So I’m pretty versed in the world of lighting and integration apps. I’ve been a LONG time user of Hue, who are the pioneers of the color changing RGB. Well, actually Kolor Kinetics was until Hue bought them. In any event I’ve had Hue products still going strong for over 10 years. Problem is outfitting your house with Hue will set you back a fortune, and Hue is late getting out the newest stuff because they want to make sure the public is getting a perfect product. Anyways that’s how I stumbled on Wiz. The old app was horrific. So bad I bought 2 Downlights and never opened it again. One day I noticed the similarity between a Hue bulb and a Wiz, so I bought a bunch, saw the new app, and I was blown away. Of course I know it’s the same company but that’s the point. This IS Hue. It’s the baby brother. They won’t tell you that because they’ll lose money but this is them. The Hue app is incredible and this is not far behind. There’s bugs, but I see them get worked out on updates. What’s incredible is it works with everything including SmartThings and Home Assistant. My advice would be buy up all the Wiz stuff you can while it’s affordable. And take your time to learn the app. The only thing that drives me crazy is no music sync. But then that’s when you have to buy Hue I guess.
Smart lighting made simple. Organize and control your lights by groups within rooms over Wi-Fi or remotely through the cloud. Improve the way you work...
| Name | Price | Type |
|---|---|---|
| Heads-Up Monthly Single Home | $3.99 | Monthly |