Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Keen Logic Consulting LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Out of the many apps I’ve downloaded so far this is my favorite. It’s the only one that does biweekly which is what I need. It would be nice if there were a free trial period - even if only for a week - so you could get the full picture of what you’re paying for. Another suggestion would be a calendar view to get the full picture of the month, I really liked that in one of the other apps. Some theme options would be cool.
I enrolled in the monthly subscribe feature. And I connected my bank account. This is important for me as my goal is to streamline and automate my budgeting. While the process to connect, my bank account was smooth, customizing my budget using bank transactions was not. Able to easily add transactions into my budget. However, I was not able to edit the descriptions of those transactions to be more reader friendly. I also did not see where you could categorize those expenses. This could be user error but I quickly determined that this app was not exactly what I was looking for. What this app offers I might as well just use my bank account statements for my budget. However, I think the developer is building something that will ultimately be very useful for many people.
So far I’m enjoying the simplistic design of the app and it does help me to situate myself organizing my budget. However, one thing that other apps have that I feel this one could really use is a progress bar of sorts for each added expense. I’m not saying the app needs to be able to connect to your bank as I’m sure that would unfortunately involve premium subscription charges. But if we can actually see a progress bar for our individual expenses budget inserts via our transactions (even if we have to manually insert each transaction which I wouldn’t mind), that would be crucially beneficial. It allows the user to see how close they are to reaching their set threshold for each expense budget added. For example, if I set on there that my transportation budget is $100 every month (or week or whatever), it would be nice to see how close I am to reaching that $100 threshold with my spending. Again, even if we can’t connect to our bank, perhaps we can manually update the progress bar with each expense ourselves just so we can visually see how we’re doing. This is my one and only major advice for a simple and free to use app.
EveryTwo is the absolute easiest way to manage your bills and paychecks, and the only app that effortlessly handles weekly and biweekly budgets. You c...