Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jack LaLonde · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So yeah - found this game on tiktok. I really enjoy playing this game. It’s very fun. I know it just came out but I have some ideas that could make it more fun! -Different levels / settings Basically after you complete a certain amount of turns you can move onto a different scene. This gives the user something to work towards. Similar to how in games like Candy Crush after you complete a certain amount of levels you move onto a new setting. -More Fish / Cheaper Fish By more fish I don’t mean a bunch of completely different fish. Maybe 5 that have the same design of the default fish, but different colors. Pricing could go in tiers. For example: all default style fish would be 30 coins. Then another type of fish with a few different styles for like 50. And so on. -Adding a Quick Tutorial The controls are relatively simple. But I think adding a quick little tutorial at the apps first open would be very helpful. This is such a cool game and I can’t wait for the progress it makes ❤️
I found this game though TicTok after finding the creator of it on my FYP. I really liked the concept and decided to follow the creator so I could watch him make and publish it. I downloaded the game 15 Hours after and came out, and played. The game was very fun, and I loved the simple graphics. I also like how it gets more challenges as you go up to higher levels! Overall, the game moderately challenging and very enjoyable with good graphics, a great concept, no required ads, and more! I am excited to see what new updates get added to the game. The only thing I recommend is making it easier to get coins without ads, maybe do 2 coins a level instead of 1. Great game! 😄
I stumbled across this game on tiktok, so I immediately downloaded to see what it was like. It’s very simple, but the ‘birds’ confused me because they look like flying crosses. It would also be nice if you added a tutorial on how to play the game on the start screen if you forget the controls, and the controls are a little bit hard. Do I press on the square in the middle of the control pad to jump or do I just press anywhere? The game has basically no pop up ads, but that makes sense because the game is not made by a company. Some of the fish are very pricey. Make cheaper fish with money bonuses so that you don’t get discouraged when you start playing the game. So basically a summary of my review is just, made a tutorial helping you learn how to play the game and make some of the fish cheaper.
In Upstream Struggle, you play as a salmon swimming upstream to return home (except right now it's just endless, oops). Dodge enemies for as long as...