Upstream Struggle

Jack LaLonde · iOS

Upstream Struggle

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Upstream Struggle screenshot 1Upstream Struggle screenshot 2Upstream Struggle screenshot 3Upstream Struggle screenshot 4Upstream Struggle screenshot 5Upstream Struggle screenshot 6

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Upstream Struggle Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.9 (9,692)

Rating Distribution

4.9
★★★★★
9,692 reviews
5
2%
4
0%
3
1%
2
3%
1
94%

Top Countries

🇺🇸 US🇬🇧 GB🇨🇦 CA
Reviews (3)
★★★★★SpottyLynn9/10/2020
Love this game

So yeah - found this game on tiktok. I really enjoy playing this game. It’s very fun. I know it just came out but I have some ideas that could make it more fun! -Different levels / settings Basically after you complete a certain amount of turns you can move onto a different scene. This gives the user something to work towards. Similar to how in games like Candy Crush after you complete a certain amount of levels you move onto a new setting. -More Fish / Cheaper Fish By more fish I don’t mean a bunch of completely different fish. Maybe 5 that have the same design of the default fish, but different colors. Pricing could go in tiers. For example: all default style fish would be 30 coins. Then another type of fish with a few different styles for like 50. And so on. -Adding a Quick Tutorial The controls are relatively simple. But I think adding a quick little tutorial at the apps first open would be very helpful. This is such a cool game and I can’t wait for the progress it makes ❤️

★★★★★thatmeatteacher9/8/2020
This game is super epic and good u should download it

I found this game though TicTok after finding the creator of it on my FYP. I really liked the concept and decided to follow the creator so I could watch him make and publish it. I downloaded the game 15 Hours after and came out, and played. The game was very fun, and I loved the simple graphics. I also like how it gets more challenges as you go up to higher levels! Overall, the game moderately challenging and very enjoyable with good graphics, a great concept, no required ads, and more! I am excited to see what new updates get added to the game. The only thing I recommend is making it easier to get coins without ads, maybe do 2 coins a level instead of 1. Great game! 😄

★★★★Curiouswit9/7/2020
The Game is Alright!

I stumbled across this game on tiktok, so I immediately downloaded to see what it was like. It’s very simple, but the ‘birds’ confused me because they look like flying crosses. It would also be nice if you added a tutorial on how to play the game on the start screen if you forget the controls, and the controls are a little bit hard. Do I press on the square in the middle of the control pad to jump or do I just press anywhere? The game has basically no pop up ads, but that makes sense because the game is not made by a company. Some of the fish are very pricey. Make cheaper fish with money bonuses so that you don’t get discouraged when you start playing the game. So basically a summary of my review is just, made a tutorial helping you learn how to play the game and make some of the fish cheaper.

Version History (5)
2.01/23/2023
1.39/15/2020
1.29/10/2020
1.19/8/2020
1.09/7/2020
Available In (115 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)
English
App Details

In Upstream Struggle, you play as a salmon swimming upstream to return home (except right now it's just endless, oops). Dodge enemies for as long as...

iOS App ID
1529926059
Content Rating
4+
Min OS
11.0
Size
36.6 MB
Publisher
Jack LaLonde