Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wuhan Dobest Information Technology Co, Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The game would be great if you were playing against random selections that come up next but you aren’t! The game is rigged to make you do what it wants you to do so that you get stuck if you do or if you don’t and either way leads you to having to view tons of ads to keep going and keep from getting stuck and ending the game. Pretty lame if you ask me.
Game allows you to keep exceeding to next and higher levels if you are careful and persistent. There is grace built in if you make a mistake — you can play for a very long time!!!
This is a fun and quite addicting game that challenges my brain AND my patience! When you level up, to gain more coins you watch a free ad. Yeah that’s cool, but then the ad freezes and you can’t exit out of it. But then when you exit out of the app and relaunch BOOM your high scoring progress has been wiped out to ZERO. Let’s fix this m’kay? Thanks!
The perfect combination of the pleasure of match-3 gameplay and the brain-burning of strategy games brings you a fresher and more exciting game experi...