Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zero Longevity Science, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It's a simple and useful app for what it does, but it has a few issues that keep it from being five stars: - You can only some times go back and edit past days. So if you have a drink or two at a party and want to record them the next day, many times you can't, so you have to record them on your current day. - If you change your goal, it retroactively adjusts all your past weeks in light of the new goal. So if, say, you were successful with a target of 5 drinks/week for six months, then you want to drop it to 4, Less will then show all your past weeks/months as over limit based on the new target. This creates a disincentive for lowering your target; they should be incentivising it. - You can see a total number of drinks for the year, but not an average drinks/week. So you can't see how you met your goal on average over time.
EDIT: Just wanted to revise this review to say that it seems to be totally working like normal again, just a couple of days after I first wrote this review. Even the drinks I had tried to input that kept getting reset, showed up. So, I guess it may have just been some kind of server issue? Aside from that problem I WOULD rate this app 5 stars and recommend it. I’ve been using and really loving this app for a while now. Its simplicity makes it easy to use and I ACTUALLY consistently use it (can’t say that for any of the other apps, they’re too complicated). However for three days now it just… isn’t working. It isn’t tracking my drinks. I put them in just like normal and then the number resets, it just doesn’t count them at all. I don’t know why this suddenly happened out of nowhere, but I worry that I’m just not going to be able to use this app anymore, which would be really disappointing.
I’ve been using this app since the start of 2020 and it’s really been helping me keep myself drinking less! It is an easy way to remind myself to get those “drink-free day streaks” and when I do drink, I find the app makes me aware of how much I am drinking so I consume in moderation! The stats page is helpful to review from time to time, although the calendar function is a little slow. I like that I can look historically back on my years and also have the option to export my data should I choose. I really look forward to seeing my progress over time! It’s a great app for me and I appreciate how all of this is free, in a world that charges for nearly everything nowadays! It would be neat to be able to select a time frame (years, or custom dates) to view the total numbers (drinks and average $ spent on drinks) on the stats main dashboard, but as this is free, it’s simply a wish if there are future updates.
LESS - Alcohol Tracker Less is a simple, elegant, intuitive tool to help people who drink alcohol do so more mindfully, and make space for more drink...