Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Diocese of Raleigh · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like reading the Sunday Gospel in advance of Mass (sometimes I’ll read the daily Gospels, too, when I think of it). But I really love having the small group materials on hand wherever I go and the Spotify playlists. I need to explore some of the other resources included, but I use those three super often.
This app is packed with awesome content and resources to help you grow as a Catholic and stay connected with the Catholic community at Duke. With this...