Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Donut Games · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game could sure use some instructions and a way to get hints when stuck, which is often. I really like donut games usually but this one has too many inconsistencies and it’s harder if you’ve played traps and gem stones because thet game has much better usability. I’ve persevered because I like solving problems but I am now completely stuck. It’s very frustrating to know there must be something the game makers consider obvious to do but you can’t figure what it is. Sigh.
It was very puzzling at first, but once I got the hang of it, I real enjoyed the game. The only negative thing was that it didn’t need to be 2.99
I think that three dollars is too much to pay for a game that might last you one afternoon. The instructions aren’t clear at all, and the layout is kind of funky. I have loved nearly all of the other donut games, but this one has disappointed me.
* Pocket Gamer GOLD AWARD * "New Games We Love", Apple * "Best New Apps for October", Vodafone UK * #1 Hot Game, TouchArcade, Sep 2016 * "The 30 Best...